Tips to Manage Your Product Catalog | Importance of eCommerce Product Data Entry
eCommerce Product Data Entry is crucial in maintaining your product catalog. These catalogs need to be effectively managed to allow seamless shopping for buyers. Buyers need to have all the important information they need to know about the products they are looking for and easily navigate catalogs to see new products they may be interested in adding to their shopping list.
Product catalogs are not just used by end users. Sales representatives, field marketers, external agencies use them as reference material to sell products, store staff use them to keep their inventory, and buyers or businesses use them to compare products and services between suppliers.
Having all the data on hand and ready for retrieval makes the entire process easier for everyone to complete the sale. This reduces the need to ask and confirm information personally which often is taken against customer service.
A good product catalog enhances branding. A properly maintained and designed catalog is useful in promoting a company’s brand. Any good shopping experience allows buyers to easily recall the brand. A lot of buyers browse product catalogs online to help them make purchase decisions they plan to do offline.
Here are the basic information to include in your product catalog:
- Product Name
- Product image
- Call to Action
- Product Description
- Ideal conditions of usage
- Return/ Refund Policy
- Safety measures
Details may be added or left out depending on the product.
Businesses outsource ecommerce data entry to enter all the above information in a database that can be easily retrieved and used. An eCommerce data entry company provides all the services needed to enter and maintain the data in such a product catalog.
Given the importance of a product catalog, here are some tips a business or an eCommerce data entry company can use to maintain a catalog:
This is the most basic requirement and the most crucial. Information across all platforms must be accurate. Even small typographical errors can ruin the shopping experience for buyers. This is one of the biggest reasons to outsource eCommerce data entry. A third party provides another layer of guarantee that the information shared to customers is accurate.
Stale information can drive away customers. Product information must be updated as soon as updates are available. Inventory must also be regularly updated. Availability of products must be shown, especially on eCommerce sites. eCommerce product data entry does not only work once, it involves regular updates of the information.
One Source of Information
When dealing with a lot of data and where accuracy of data is crucial, it is important to maintain one source of information across all platforms. Never opt to update data separately if you have the option to source data in one database. Having one source of information across platforms reduces entry errors and mistakes and makes updates seamless.
Categorize Products Strategically
There is psychology involved in marketing. A buyer would likely browse more categories if there are not too many but won’t browse new items if there are too many items in one category. Catalogs should not be overwhelming. They should not be confusing.
Consider the number of items in your inventory. How do your buyers typically shop?
If there are a lot of items, use subcategories. Make sure that parent categories and subcategories can be differentiated. 2-3 layers of categories are enough. Using more can be confusing for buyers. Make sure that the buyer can still quickly scroll through all the items within categories. If they spend too much time scrolling, they will have trouble looking for the product they need and will less likely want to browse for new items.
Cross Selling and Upselling Opportunities
When a customer searches for a product, add a list of items they may like or need. Tag similar products or items usually bought together.
Index your catalog. Apps and eCommerce platforms should be able to pull the data quickly. Immediacy is important for users and waiting for data to load is low on their priority list.
Search Engine Optimization
Images are important but so are texts. Product descriptions can be optimized for search engines. It helps to understand SEO to avoid Google penalties. If outsourcing eCommerce product data entry, choose a company that provides SEO services too.
Track and analyze performance
Maximize the use of your data by tracking sales performance. Track the number of views, shares, downloads, and other measurable metrics like time spent on a page. Use analytics to decide on updates, marketing campaigns, inventory updates, new product ideas, etc.
These tips can help you improve user experiences, search engine rankings, and sales. You can also partner with JAF Data Entry for your eCommerce data entry needs.